Treatment campaign · Laser Hair Removal
Laser hair removal generates volume. Volume is not the problem.
This treatment produces more enquiries per euro than almost anything else in beauty. It also produces more time-wasters. Filtering is the entire job.
Verified campaigns
Screenshot taken directly from Meta Ads Manager. No projections, no modelled figures.
The widest demographic of any treatment we run. Roughly 25–45, and a meaningful share of it male, which most clinics under-target. She or he is usually comparing three clinics simultaneously and has a price in mind before making contact. Intent is high; loyalty at the enquiry stage is zero.
The objection that costs you the booking: "how many sessions, and will it actually last?"
This treatment carries more accumulated scepticism than any other in beauty, because a large number of people have paid for a course somewhere cheap, seen regrowth, and concluded the technology does not work. You are not only selling against other clinics. You are selling against a bad experience they have already had. Handling that in the first reply, rather than at the consultation, is what separates clinics that convert this treatment from clinics that just collect enquiries.
The highest package value in beauty.
Almost nobody books a single laser session. A course runs six to eight treatments, and multi-area packages push the total considerably higher. That means the arithmetic is unusually forgiving: the value of one converted client covers a large number of unconverted enquiries. It also means the cost of poor filtering is unusually high, because a chair hour spent on someone who was never going to buy a course is an hour not spent on someone who was.
Cheap enquiries are the trap here.
It is genuinely easy to generate laser hair removal enquiries at a very low cost per lead by advertising a discounted single session. It is also the fastest way to fill your calendar with people who will never buy a package. We qualify on budget and on treatment area before anyone reaches you, which raises the cost per request and raises the value of each one considerably more. A higher CPL is frequently the better outcome on this treatment.
Sharp demand spike from January to May as clients start courses ahead of summer. A course started in February finishes in time; one started in June does not, and saying so in the ad is one of the more honest pieces of urgency available in this industry.
What these numbers are, and what they are not
Every figure above is an appointment request: a real person who saw the ad, filled in the form, and confirmed what they wanted. It is not a booked, attended, paid appointment, and we don't report it as one. Closing the gap between enquiry and chair is what we are hired to do, which is why established clients get a number of booked appointments in writing, not a number of clicks or leads.
A number in writing, not a hope
Before you start, we agree what your first 90 days should bring, based on your treatments, your advertising budget and what your calendar can hold. For established clinics, open a year or more with good reviews, that number is a guarantee: a minimum of booked appointments. If we miss it, our management fee stops until we reach it, and everything keeps running. You keep your ad account, your client data and every booking. Clinics open less than a year get a written target range and a three-month start, and move to the guarantee once the track record is there. You will hear your exact number on the call, with the arithmetic behind it.
Questions clinics ask about this treatment
Can you get me cheaper leads than €6.53?
Almost certainly, and we would advise against it. Driving the cost per request down on this treatment generally means attracting single-session discount hunters. We optimise for requests that convert into courses, not for the lowest number on the dashboard.
Do you target men as well?
Where it fits your clinic, yes. Male laser hair removal is consistently under-served and the ad auction for it is materially less competitive.
When should I start if I want to be busy in summer?
January or February. A full course takes months, and clients know it. Campaigns launched in late spring compete for people who have already worked out they have left it too late.
Other treatments we run campaigns for
These are examples, not the full list. If you offer a treatment that isn't here, ask us on the call.
Thirty minutes. You'll leave with a number.
We work out what an enquiry currently costs you, how many you're losing to slow replies, and what that's worth over a year. You get that written up whether or not we work together.
Book your 30-minute Calendar Audit →One clinic per treatment in each region. We'll tell you on the call if yours is still free.
