Treatment campaign · Microneedling
Microneedling campaigns, with the numbers attached.
This is the treatment we have the most verified campaign data for. Below is the actual Meta Ads Manager screenshot, not a projection.
Verified campaign
Screenshot taken directly from Meta Ads Manager. No projections, no modelled figures.
Typically 30–50, booking for acne scarring, uneven texture, or the first signs of ageing she is not ready to treat with injectables. She has usually already tried retail skincare and concluded it is not enough. She researches thoroughly before enquiring, which means she arrives with real intent, and real questions.
The objection that costs you the booking: downtime.
Almost every microneedling enquiry contains some version of "how red will I be, and for how long?" She is mentally checking it against a work week and a social calendar. If nobody answers that within the hour, she does not book elsewhere. She postpones indefinitely, which is worse, because she never shows up in anyone's no-show statistics. Answering fast and concretely, with a realistic recovery window, is what converts this treatment.
It is a course, not an appointment.
A single session rarely delivers what she came for, and any honest practitioner tells her so. That makes microneedling a package sale. Typically three to six sessions spaced weeks apart. The consequence for your marketing is that the value of one appointment request is several multiples of the first session price, and a clinic that quotes only the single-session figure in its ads systematically undersells itself and attracts the wrong buyer.
Why this one works well on paid social.
Microneedling is visually legible. Before-and-after images show a real difference in texture and scarring that a viewer can assess in a fraction of a second, and it sits below the threshold where Meta's advertising policies start restricting cosmetic claims. That combination, strong visual proof, permissive ad policy, is why our best-performing campaign to date is a microneedling campaign.
Demand builds from autumn into winter, when the recovery window matters less and clients are willing to start a multi-session course before spring.
What these numbers are, and what they are not
Every figure above is an appointment request: a real person who saw the ad, filled in the form, and confirmed what they wanted. It is not a booked, attended, paid appointment, and we don't report it as one. Closing the gap between enquiry and chair is what we are hired to do, which is why established clients get a number of booked appointments in writing, not a number of clicks or leads.
A number in writing, not a hope
Before you start, we agree what your first 90 days should bring, based on your treatments, your advertising budget and what your calendar can hold. For established clinics, open a year or more with good reviews, that number is a guarantee: a minimum of booked appointments. If we miss it, our management fee stops until we reach it, and everything keeps running. You keep your ad account, your client data and every booking. Clinics open less than a year get a written target range and a three-month start, and move to the guarantee once the track record is there. You will hear your exact number on the call, with the arithmetic behind it.
Questions clinics ask about this treatment
How many appointment requests can I expect for microneedling?
Our best microneedling campaign produced 93 verified appointment requests in 30 days at €6.78 each. Before you start, we agree a minimum number of booked appointments across your first 90 days, based on your treatments, your ad budget and your own quieter months. If we miss it, our management fee stops and we keep working until the number is reached.
Will the requests understand it takes multiple sessions?
That is set in the ad and confirmed before anyone reaches your calendar. Someone expecting a one-session miracle is filtered out. She wastes your chair time and never rebooks.
Do I need before-and-after photos to advertise this?
They help considerably, and you almost certainly already have them. We work with the images and clips you have. We do not ask you to commission new content.
Other treatments we run campaigns for
These are examples, not the full list. If you offer a treatment that isn't here, ask us on the call.
Thirty minutes. You'll leave with a number.
We work out what an enquiry currently costs you, how many you're losing to slow replies, and what that's worth over a year. You get that written up whether or not we work together.
Book your 30-minute Calendar Audit →One clinic per treatment in each region. We'll tell you on the call if yours is still free.
